What is SEO?
Search engine optimization (SEO) is a collection tasks designed to help your website rank higher in search engines. Most SEO tasks fall into two categories: on-site SEO and off-site SEO.
Common SEO tasks include:
How much is SEO?
- Writing Pages & Blog Posts
- Optimizing URL Structures
- Improving Site Speed
- Writing Strategic Title & Meta Tags
- Video Production
- Partner Marketing
- Social Promotion
- Image Optimization
- Link Building
The price for SEO can vary depending on the scope and competition level for your campaign.
According to a MOZ survey of 600+ agencies in 2012, common monthly retainer prices were $250-$500 and $2501-$5000. MOZ, formerly SEOMOZ, provides tools and training for SEO. Learn more about MOZ here. Our prices vary depending on the goals, keyword competition levels, and current rankings of interested companies.
Here is a list of common programs and expenses for SEO teams, not including salaries:
- Industry Standard Design & Creative Suite: $50/month
- SEO Competitive Analysis & Tracking Software: $100/month
- Stock Photography License: $50-100/month
- Basic Videography Footage Assets & Single Music Track License: $50-$500
In the setup above, the cost for 1 video plus the monthly cost for SEO tools, the total is about $250-$750.
How long does SEO take?
Time-to-first-page can vary from 3 weeks to never ranking for a desired keyword. A lot of keywords fall into the 3 month to 1 year category. However, keep in mind that we do not guarantee rankings or timelines. We will provide estimates and projections and monthly services may be stopped at any time. Speed is an important factor with SEO. The longer you wait to start SEO, the harder it usually gets - as more competitors emerge, build links, and improve their pages and content.